Helpful Article | What is Google Webmaster Tools ?

Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. It is part of a marketing effort to reach out to Webmasters and promote Google services.

It has tools that let the webmasters:

• Submit and check a sitemap
• Check and set the crawl rate, and view statistics about how Googlebot accesses a particular site
• Generate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.
• List internal and external pages that link to the site
• Get a list of broken links for the site
• See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings
• View statistics about how Google indexes the site, and if it found any errors while doing it
• Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs
• highlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Hilighter)

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